PROPOSALS AND ANALYSIS OF NEW TOOLS AND NEW MARKETING STRATEGIES FOR THE FACE THE TOURIST MARKET
Estes will take part in the second edition of the Summit Marketing Tourism and Communication, which will be held Friday, February 18 at the International Tourism Exchange in Milan at the Congress Centre North Star - Martini Lounge.
The summit, a meeting of national importance, is promoted by the Italian Association of Tourism Professionals and Managers (AIPMT) in collaboration Bit with the Trentino and the School of Management (TSM).
The theme of the Summit "e-tourism destination marketing: answers and solutions", will be treated by experts tourism marketing, which will compete with each other and discuss the continuing evolution of the tools of marketing and tourism promotion.
projects will be presented and solutions for new marketing strategies that enable it to adapt to constantly changing tourist demand.
's introduction and description of the program of the summit, will be by the President dell'AIPMT, Josep Ejarque.
Among the topics covered and depth of interest from various speakers: The importance Seo Social Media Marketing in online promotion, online pr and Web reputation for tourism companies, Google's revolution: the introduction of real time google searh and social search.
Among the speakers will be working at the event, Maurizio Goetz InnovActing, dealing with the theme of the Tourist Experience Design as a solution to create an attractive tourism product, which in addition to differentiate itself from competition is very keen in adapting to new demands of tourism demand . The Tourist Experience Design
completely distorts the vision of tourism now obsolete, and at the heart of its promotional content customer experience itself, a key component to gain visibility, credibility and above all on the net.
For more information and full program visit Summit Communications Tourism
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