A study published from Digital Life, Major project dedicated to research on the world of digital activities, has shown that emerging countries, and their consumers, record levels of network utilization in exponential growth, even higher than those of countries that are already technologically advanced. Just to give some figures in Egypt, there was a network use equal to 56%, 54% in China and Japan, Denmark and Finland stood between 20 and 26%.
The same study showed that, globally, the tasks performed by users of the Internet is 'use social media, so much to replace that which has always been the real ruler of the web activities: sending and receiving mail.
In developing countries, in fact, there were startling figures: 88% of users in China, 51% in Brazil said they have their own blogs or participate in the forum against 32% of a country that always uses the Internet, the United States. But data from other countries are interesting: 87% Vietnam, Malaysia 88% and an astonishing 92% in Thailand! Translated in terms of time we can consider that the developing countries spend an average of 5.2 hours weekly social activities (an hour and a half times more than sending mail). Malaysia is the country which recorded the highest number of hours spent socializing on the web: no less than 9 hours a week with a number of close friendships through the Internet amounted to 231, against 29 of the Japanese friends. This phenomenon can be explained if we consider that in countries already advanced from the technological point of view, the use of the Internet and social networking has now settled down after the initial boom having become a part of everyday life gained. In emerging countries, however, that these years are living in their progress of network technologies represent a novelty that makes people very responsive and concerned.
Our country ranks among the most involved in the use of network and related social activities: a 54% that, however, registered a steady growth. From the standpoint of social networking, however, our country is to record data that are close to those of developing countries, a surprise considering the high level of penetration that internet technologies have in our area: 60% of users use the network for socialize and share, showing a strong interest in communication and the possibilities offered by the web.
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